How do you hire an excellent graphic designer or team? What can your existing design team do to level up their game?
Because graphic design is a creative process of problem solving, the process is often non-linear. Good graphic designers deliver great work by asking certain questions throughout their design process. The answers to these questions help the designer or design team deliver practical, future-proof design solutions to their client. Here, we share five top questions every graphic design team should be asking regularly throughout their design process.
1) Who is our client’s target audience?
This may seem like the most obvious question of all. And while every designer should be asking this, good graphic designers realize that this question probes more deeply than what meets the eye. When a graphic designer is asking this question, the designer is also looking at what the target audience enjoys, what their hobbies are, what their average income bracket is, etc. This information is of utmost importance in creating a brand narrative that will delight and engage your potential clients. You can read more about the relationship between your target audience and optimal graphic design in this article: “Audience and Narrative: Tips for Effective Brand Identity.”
2) Which media or platform/s are our client using to reach their audience?
The platform/s you are using to reach out to your target audience is going to shape many technical aspects of your graphic design team’s creative output. This question is more than just a matter of print media vs digital, since every digital, social media or print platform has its own requirements for optimal audience engagement. Does this sound slightly too technical? Not to worry – a good graphic designer or graphic design team will be confident in asking the right questions and creating the perfect design output for whatever is needed.
3) Who is our client’s competition?
A great graphic design team commits to thoroughly familiarize themselves with their client’s competition. The graphic designer should look at logos, colour schemes, brand narratives, online presence and web design, print media (if available) and more. In any scenario, the graphic designer should strive to exceed the best quality of the competition’s design. Looking at the competition provides opportunity to improve upon design concepts. Good graphic designers utilize these opportunities to create a brand image and narrative that puts your business a cut above the rest in appeal.
4) Is our design strategy adaptable for the future?
Good graphic designers are aware that the commercial and digital creative fields are evolving at speeds never before seen. In order to provide future-proof and long-term design solutions to the client, every graphic designer should constantly check their design process and output for sustainability against the constantly developing technological sphere. Asking this question also prompts the graphic designer to keep abreast of every current and emerging technological/design trend. Good graphic designers and teams are willing to adapt their workflow and output once they become aware of a superior method. A prepared design team is an efficient design team.
5) Are we sharing our insights with our client?
When graphic designers are asking the above questions, they gain large amounts of insight that can be of great benefit to their client when considering marketing strategies. A great graphic designer or design team will talk to their client about untapped opportunities and possibilities as they come across them.
From the above, it is clear that strategic, probing questions are intrinsic to an effective design process. They keep the graphic design team on their toes and serve to explore the needs of the design client and how these needs are best addressed. Each of these questions and their answers lead a good graphic designer in the direction of optimal problem-solving.
At Grateful Heart Design, these questions are fully integrated in our process. Contact us here to find out if our team will be a good fit for your project.
What do you think about this list? Do you have a question to add which has helped you add value to your business? Let’s chat about it in the comments below!
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