The core values of the client’s brand are transparency, good communication, balance, structure, order, integrity and giving.
The client liked the idea of an arrow head as a visual component in her logo, because it is symbolic of being direct and streamlined. Below we illustrate how we evolved this concept from literal to abstract.
The full, final logo.
The alternate, landscape version of the logo without the tagline.
The colours, logogram and typefaces that form the core of this brand identity.
The business card design is clean, modern and crisp.
The company portfolio flyer forms a cohesive unit with the letterhead and businesscard.
The customized letterhead, provided in template format, using the recommended brand identity typefaces.
The budget for this client’s website was limited. We designed a simple, yet functional and informative one-page website. The website is fully responsive across all devices and screen sizes. View it live here.
This is an extract of our earlier conceptual sketches. Here we illustrate how the concept, drawings and logo evolved from a literal concept into something abstract which suits the brand.